A corporate requires a variety of information in its different departments. CMIE plays an important role in many of these, and some are described below:
Economic Intelligence Service and Business Beacon are used by this department to understand the current and prospective macro-economic trends. CapEx is an equally important input to this department to anticipate future competition and new sources of demand and supplies.
The strategic planning department finds the Industry Analysis Service to be a very useful source of an independent assessment of the trends of the industries the company belongs to and also the demand-industries relevant to the company.
Consumer goods companies use Consumer Pyramids to understand domestic household demand, market penetration of consumer goods and changes in household income and expenses. Others use CapEx to locate demand in the business-to-business space.
The treasury department of corporates use Prowess to identify financial investment opportunities and also to monitor their equity investment portfolio.
This department uses Prowess for two applications — for possible take-overs or mergers and for transfer pricing taxation.